Retargeting Automation
Customer: — —
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Spend
—
Conversions
—
ROAS
—
Revenue

Spend vs revenue

What you spent against what it earned — the ROAS story

Allocation health

The 80/20 engine's current state
Warm 80%Cold 20%
AUTO

Engine shifts budget toward warm leads automatically. Check Budget & Allocation to adjust.

Goal progress

Real progress from your ad metrics — traffic lights + days left

Recent activity

Flags, engine moves, and notifications
No activity yet

Warm / Cold split

The engine defaults to 80% warm retargeting, 20% cold testing
80%
20%
Warm 80%Cold 20%

Engine moves max ±10% per 6-hour cycle. Budget caps are hard guardrails — never exceeded.

Budget caps

Hard limits the engine respects per platform
No ad accounts connected

Allocation history

Every engine decision — auditable, with the reason
No allocation changes yet

Campaigns

all platforms
Warm = retargeting the people who already know you. Cold = testing new people.
CampaignPlatformTypeStatusDaily budgetLast syncActions

Pause/resume updates your plan. Until the ad platform is connected, changes are queued — they apply to Google/Meta the moment the connection lands.

Wasted spend — add as negative

Search terms that spent money and converted nobody. One click stops the leak.
Scanning…

AI keyword suggestions

People looking for your service also search:

Keyword performance

What people searched, what it cost, what it earned. Quality score from Google Ads (1–10).
Keyword / search termMatchImprClicksSpendConvCPAQSStatus

Add keyword

Manual add — the Google module will push these to your account when connected.

Creative library

Headlines, primary text, descriptions — AI variants land here in Phase 3
No creatives yet

Add creative

Draft → review → active workflow (approval queue lands with AI generation)

Audience segments

The warm people — viewers, cart abandoners, past buyers, email clickers
No segments yet — create one to define who you retarget

Create segment

Rule builder — recency window + exclusions

Goals

Real progress computed from your ad metrics — not estimates
No goals set yet

Add goal

Flag centre

Anomalies, wasted spend, cap alerts — with the engine's reasoning
No flags

Raise a flag

Something look wrong? Flag it for review — we get a notification too.

Activity

Everything the engine did and every alert we sent
No notifications yet

Google Ads

Search + retargeting campaigns
Not connected

Meta Ads

Facebook + Instagram campaigns
Not connected

Pixel

Conversion tracking on your site
Pending

What happens next

1

Connect your ad account — one-tap OAuth, you keep your login, we only get the permissions you grant. (Wired — callback must be registered in your Google Cloud OAuth client.)

2

We import your campaigns and classify them warm (retargeting) vs cold (prospecting).

3

The engine starts shifting spend toward the 80/20 target — max ±10% per 6h, never over your caps.